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Case Study: Chatbooks

"Strengthening Families"


Chatbooks was a B2C startup founded in 2014


Case studies should speak to your target client. Choose a project that aligns with your ideal client and that showcases how your product or services were effective in solving the client's problem and reaching their goal. Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it. Keep this section to 3-5 sentences.




Chatbooks was founded in Florida in 2014 but quickly found its home Provo, Utah. From there, the company pursued its mission “to make it automatic and affordable for everyone to hold on to what matters.” by offering subscription-photo albums that automatically aggregate your most precious memories from Facebook, Instagram, and your phone's photo library. 


Chatbooks has received numerous features in magazines and shows such as “Oprah,” “Better Homes and Gardens,” “Good Housekeeping,” and The Today Show. Chatbooks was recognized as 2016 Utah’s Top 25 Under 5, 1st fastest growing startup, 2016 Utah Top 100 Emerging Elite Winner, as well as Utah Valley’s #1 startup to watch. 


Company Bio

Industry: Consumer, Ecommerce

Location: Provo, Utah

Founded: 2014

Size (prior to engagement): 25 employees

Size (today): > 100

Website: www.chatbooks.com

The story you want to tell should showcase how your product or services either: provided a noteworthy solution to a particular problem, involved a well-known client, and/ or achieved outstanding results. In this section, describe the problem the client came to you with in detail. This is where you should discuss the end goal or purpose of the project. What metrics determined if the solution was a success? Were there any secondary objectives and how were those measured? What were the risks?


Tip: Use a SWOT Analysis for your client to help assess the client's main challenge and the company's strengths and weaknesses.  

What was the way your company discovered a solution to your client's problem? What made you stand out from other agencies? Explain what steps you took to develop a solution that truly stands out as a showcase project for your company and a win for your client.

You want to give a step-by-step analysis of how your products or services were able to resolve the initial challenge the client came to you with. Include the strategy you took and how it was implemented. What made your solution unique or best-suited to address this particular problem?


Discuss the rollout plan and include details of how the product was launched to the end user. Did you or your client plan any events or specific marketing campaigns to promote the product?