Updated: Dec 6, 2020
Our excellence in service and added value we deliver to our client partners and candidates has never changed; we're just refreshing our look as we keep moving forward.
More than eight years ago, our founder Michelle Kuo started JumpSearch. Since then, we have served the venture-backed startup community by recruiting and building diverse, high-performing teams. Here in this chaotic year of 2020, we thought it was high-time to reevaluate who we are and what we represent and capture that in a refresh of our logo and brand.
Our design intent with the new logo was to really capture and radiate a sense of order-out-of-chaos, a playfulness, “Day 1” / white-belt mindset, rebirth, and reinventing while staying true to our fundamentals. In the redesign of our logo, we have let go of the formality of the upper case name and the clearly distinct color scheme and flat pattern.
The gradient color spectrum of purples to reds of the magnifying glass symbolizes the blended, yet distinct, diversity that embodies the companies we represent and teams we build. The oranges and reds represent a vibrant passion and enthusiasm bridged by the dark areas into the contrasting deep blues and purples suggest a transition to success and maturity that is only bridged through the uncertain and dark times.
The turbulent flame/smoke in the logo represents the chaos that our startup clients (and we) struggle with and thrive in. The image conveys a feeling of re-birth and evolution, a theme very familiar to the startup community.
The lower case “JumpSearch” symbolizes the casual, “Day 1” / white-belt mindset of the early-stage startups we work with; it’s a reminder to keep it playful.
We chose the Trebuchet font. A trebuchet is a catapult and the font was designed as a font that would, in the words of its designer Vincent Connare, “launch words across the internet”. JumpSearch is a trebuchet of sorts, as we launch the growth and cultures of startup teams.
"YOUR TALENT. DELIVERED.” Our double entendre tagline remains in our logo as a timeless and solid foundation in our logo; it expresses our execution-focused ability to deliver talent to your team, while alluding to an untapped potential of your/your team’s collective talent and its realization.
You will also see images of superhero kids in our social media feeds because if you can't have fun while you're working, why do it? There is a fearlessness, curiosity, constant eagerness to learn and grow that we admire in both children and our clients. The clients we love to work with are typically in the early days of their growth and have aspirations to take on the world and make a difference. While we work hard and are determined to reach our goals, we also are playful, open and have fun while we do it.
What do you think of our new design? We’d love your feedback.